Posted to MedZilla on 6/26/2019

Takeda Pharmaceuticals

US-MA, Senior Product Manager, Lysosomal Storage Disorders (LSD) Disease Education (USBU) SR0036155-MZ


Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as a Senior Product Manager, LSD (lysosomal storage disorders) Disease Education in our Lexington, MA office.

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Here, you will be a vital contributor to our inspiring, bold mission.

As a Senior Product Manager, LSD Disease Education working on the US Hematology & Rare Diseases team, you will be empowered to reduce the time to diagnosis for individuals living with LSD s and educate frontline healthcare providers (HCPs) to recognize the signs and symptoms of Type 1 Gaucher Disease and MPS II (Hunter Syndrome). In this role, you will contribute to Takeda s mission by developing creative outreach programs using innovative tools including non-personal promotion, digital marketing, speaker programs, predictive analytics leads, patient ambassadors, and social media. A typical day will include:

  • Being an active member of the LSD Marketing Team and champion disease education outreach to HCPs, caregivers, and patients.
  • Direct effective Non-Personal Promotion (NPP) efforts across the Gaucher Disease and Hunter Syndrome franchises
    • Deploy disease state digital ads to targeted HCPs
    • Coordinate creation of disease state ads across HCP and community journals (digital and print)
  • Manage impactful speaker, ambassador, and mentor programs
    • Oversee agency execution of programs
    • Creation of new speaker decks and coordinate speaker training
    • Author annual plan and needs assessment; contract speakers
  • Launch disease state website
    • Liaise with Global Medical Affairs (GMA) colleagues to shape content
    • Oversee website design, build and deployment
    • Promote website and tie into digital initiatives and channels (e.g. NPP, social)
  • Create tools for Healthcare Educators (HCE s) and Regional Disease Education Managers (RDEM s)
    • Manage vendor and develop programming for HCE s to deliver to HCP s, caregivers, and patients
    • Expand LSD awareness tools, targeting HCP subspecialties
  • Lead Hunter Syndrome awareness campaigns
    • Deploy bilingual digital and print programming to educate caregivers
  • Build social media pages for LSD communities
    • Create content calendar and oversee launch and tie-in to digital platform assets
    • Manage build-out and compliant monitoring
  • Manage Hunter / Elaprase promotional materials
    • Liaise with RBMs/RDEMs/ZDs to identify opportunities for new tools
    • Manage brand asset (re)approvals, inventory and distribution
    • Represent brand in weekly CMLR meetings
  • Champion disease state education efforts at congresses and advocacy events
    • Manage programs for MPS Awareness Day and Gaucher Awareness Month
    • Design booth and materials at HCP congresses and advocacy

Key Skills and Competencies

  • Solution-oriented and well organized
  • Ability to manage multiple projects and to prioritize
  • Self-starter who functions well independently or within a team
  • Ability to develop relationships and rapport with individuals at all levels
  • Strong communication skills
  • Enthusiasm for working in a high science environment
  • Experience managing vendors and holding them to timelines and budgets
  • Knowledge of the pharmaceutical legal and regulatory landscape; including Medical/Legal/Regulatory (CMLR) promotional review process
  • Digital marketing experience
  • Background in advocacy, communications agency, or patient services

Education and Experience

  • Bachelor s degree, MBA is a plus
  • Relevant background in pharmaceutical marketing, medical device marketing, sales, advocacy, patient services, pharma consulting, market research, or creative/communications agency. 5+ years of work experience
  • Knowledge and experience of working in a Marketing role within the Rare/Orphan disease space an advantage
  • Agency management experience (briefing/execution/budgetary oversight) preferred

Travel Requirement:

Approximately 10-15%

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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