Posted to MedZilla on 8/19/2019

Takeda Pharmaceuticals

US-IL, Digital Marketing Manager SR0035796-MZ


BioLife Plasma Services is part of Takeda Pharmaceutical Company Limited (TSE:4502/NYSE:TAK), a patient-focused, values-based, R&D-driven global biopharmaceutical company committed to bringing Better Health and a Brighter Future to people worldwide by translating science into highly-innovative medicines.

Our employees are committed to improving quality of life for patients and to working with our partners in health care in approximately 80 countries and regions.

BioLife Plasma Services is an industry leader in the collection of high-quality plasma that is processed into life-saving plasma-based therapies. We operate numerous state-of-the-art plasma collection facilities throughout the United States, Austria.

The BioLife Marketing organization is seeking an experienced Digital Marketing manager to lead and define the digital strategy and online experience. The Digital Marketing Manager will be responsible for strategy planning, coordinating and executing marketing campaigns via BioLife s marketing automation platform (Salesforce).

BioLife is in an exciting stage and building out new marketing technology platforms. This role will be instrumental in partnering with IT to develop marketing business requirements to enhance the current marketing systems to support business growth and customer experience.

This role will develop and execute customer facing digital strategies to support acquisition, retention and win-back across online channels including; website, mobile app, social media, email. As a member of the Marketing team, you will be part of a fast paced, digitally savvy team that s critical to the success of the organization.

We seek high performers who can think on the fly, leverage your digital experience but also your life experience, in developing solutions and managing initiatives that will surprise and delight our Partner businesses. If you re start-up minded and passionate about working with a team of smart, motivated, diverse get it done performers, you ve found the right place.

Candidates should have excellent written and oral communication skills, strong interpersonal skills, and outstanding analytical and research skills, as well as a passion for emerging digital technologies. In addition to being a seasoned, well trained professional, the successful candidate will be a strategic thinker with the ability to inspire confidence from, and to collaborate closely with technology leaders and internal stakeholders.

Key Responsibilities:

Essential Duties And Responsibilities

  • Guide the development of the digital growth marketing strategy, focusing on lead generation, customer acquisition, conversion optimization, nurture and increasing customer lifetime value
  • Ensure continuous testing new ideas, channels, creative, content, and messaging.
  • Provide subject matter expertise in the selection of tools and resources that support optimal growth results. Collaborate closely with marketing leadership and IT leadership on building and optimizing technology stack and lead investments to ensure that it aligns long-term engagement objectives.
  • Work closely with internal and external teams on planning, evaluation and execution of creative concepts, content, and messaging.
  • Responsible for establishing day-to-day operational support for systems and take care of change, incident, problem and configuration management.
  • Oversee a Sr. Digital Specialists to optimize campaigns, driving all channels to scale

Content Development

  • Craft and develop content strategy to drive traffic and ensure on site engagement via emails, mobile and website
  • Develop, manage and communicate content calendar to cross-functional partners.
  • Partner with Marketing Brand Team, Analytics team and IT to ensure positive customer experience.
  • Develop a promotional calendar based on historical performance, competitive research and brand growth goals to drive sales.
  • Partner with Head of Marketing, Designer and Web Producer on both site and promotional implementation.

Acquisition, Media and Email

  • Develop, execute, and optimize digital marketing plan to achieve key performance metric goals across all devices. Marketing channels include: SEO, mobile, website, social, retargeting, and email.
  • Manage and optimize brand exposure across online channels to ensure consistent brand messaging and presentation.
  • Analyze weekly KPI performance and optimize marketing plan based on data.
  • Partner with agencies involved in all digital marketing initiatives related to website, social media and advertising and manage digital marketing budget.
  • Work with agencies and internal partners to deliver creative assets such as online marketing banners, social media assets, emails, landing pages, on-site promotional placements.


  • Create trigger campaigns, personalizing emails/mobile based on consumer engagement and purchase behavior.
  • Develop email/mobile content strategy and execute email marketing campaigns, including managing Salesforce on campaign setup, list management, segmentation, and A/B testing.

Revenue Growth

  • Analyze daily/weekly/monthly e-commerce sales vs. forecast, identifying opportunities for growth and communicating to larger team.
  • Execute seasonal marketing campaigns to meet financial targets; identify and support new opportunities to maximize growth areas.
  • Use site analytics and financial reporting analysis tools (i.e. Google Analytics, AB Testing Tools, etc.) to develop and suggest promotional and content strategies to increase conversion.
  • Manage integrated e-commerce technologies including site personalization and targeting, A/B testing, product ratings and reviews, on-site search and navigation.
  • Partner with Marketing Brand Team and IT in identifying website/mobile enhancements based on current trends/competitors.

Personal Characteristics:

  • Highly entrepreneurial, self-directed and resourceful with the ability and independent nature to thrive in a highly dynamic environment
  • Have superior verbal and written communications skills across all levels of the organization
  • Ability to wear many hats
  • Enjoys balancing and working on both strategy as well as executional tactics
  • Creative mindset, but knows the way around a spreadsheet
  • Deadline-oriented with a strong work ethic and the ability to multi-task and deliver with accuracy, driving for execution to results
  • An analytical mindset, quantitatively driven
  • Self-starter, passion for building and solving problems, comfortable with ambiguity
  • Strong verbal and written skills to communicate effectively with multiple stakeholders; comfortable with senior level audiences
  • Ability to synthesize conversion funnel analytics, testing (such as A/B and multivariate), and customer insights into successful online marketing strategies
  • Highly curious, always looking to learn and stay ahead of trends
  • Ability to influence peer set where direct authority does not exist

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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