Posted to MedZilla on 6/17/2019

Takeda Pharmaceuticals

US-MA, US Marketing Team Lead Hypoparathyroidism (USBU) SR0035773-MZ


Are you looking for a patient-focused, innovation-driven company that will inspire you and empower you to shine? Join us as a US Marketing Team Lead - Hypoparathyroidism at our Cambridge, MA location. This is a Sr. Director-level position.

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Futureto people around the world.

Here, you will be a vital contributor to our inspiring, bold mission.

The US Marketing Team Lead will report directly to the US Endocrine Franchise Head. This individual serves as the brand champion and will be responsible for assisting in the development and execution of operating plans that seek to serve the people afflicted with this debilitating orphan condition, Hypoparathyroidism.

This critical organizational position requires a dynamic and talented entrepreneur that has not only the unique ability to think strategically, but also execute plans with excellence, including accountability for achieving revenue, market share, and A&P expenditure targets. The role will work collaboratively with a broad range of stakeholders across the organization to define and deliver the key elements of the marketing strategy. As part of the Endocrine team, this role shares responsibility for achieving revenue, market share and A&P expense targets, and is responsible for managing the A&P budget, including budget phasing, tracking and ongoing oversight. In delivering against assigned objectives, the role collaborates and integrates extensively with the lead for the sales organization and multiple other internal functions.

The individual will lead, set objectives and manage performance of the marketing team members.



Brand Leadership & Execution

Drive the brand strategy for Hypoparathyroidism and ensure deliverables in the annual marketing plan are met

Collaborate with business insights to ensure key market insights and dynamics are actioned appropriately

Understand the key barriers and drivers for brand performance and ensure appropriate actions are put in place to drive the brand performance

Deliver plans to address the unique needs of the different stakeholders, in particular HCP and Patients

Ensure sales input to the marketing strategies and tactics and collaborate effectively with the sales organization, including both leadership team and Area Business Specialists

Develop and maintain positive and collaborative working relationships with a broad range of stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives


Performance Management

Set objectives, coach and manage performance of direct reports

Ensure appropriate development plans are in place for direct reports


Regulatory & Compliance

Understand and adhere to US promotional guidelines and internal Takeda Compliance guidelines and SOPs

Ensure marketing team receives compliance and CMLR approval (as per Takeda SOPs and Guidelines) of all items

Collaborate and foster a positive relationship with CMLR to ensure an effective and productive promotional materials review process.

Education and Experience Requirements


Bachelor degree required, MBA preferred

10+ years of pharmaceutical commercial experience, including 7+ years of marketing or product management experience

Rare disease and product launch experience required

Endocrinology knowledge preferred

Demonstrated success in marketing, strategy development and cross-functional problem solving

Demonstrated success leading self and others

Desirable (in addition to above)

Sales experience (pharmaceutical or other life sciences products)

Key Skills, Abilities, and Competencies

Must possess good analytical and decision making skills

Must possess good oral and written communication and presentation skills.

Must be a fast learner, creative, flexible and adapt quickly to Takeda's rapid pace and growth pattern.

Must be able to present issues/solutions in a succinct manner

Must be able to interface with key customers, accounts, physicians, pharmacists, industry contacts, and consultants, using tact and diplomacy so as to accomplish corporate objectives.

Must be results oriented, pay attention to detail, and be accurate, prompt and able to meet deadlines.

Must possess project management skills, and be able to determine priorities and follow through on projects and assignments and complete them in a timely manner

High energy levels.

Ability to handle multiple priorities.

High level of proactivity

Complexity and Problem Solving

Leads multiple projects within a cross-functional setting, setting priorities and deadlines

Makes sound decisions that have broader strategic or business impact

Internal and External Contacts


US Marketing Teams

Global Medical Affairs

Sales teams

Patient Services Team

Cross-functional team members (CMLR, compliance, business insights, marketing operations, digital marketing, sales training)



Marketing (Creative, PR, Med Comms) agencies

Patient Advocacy Groups

Other Job Requirements

25-40% domestic travel required. On occasions, weekend travel may be required.

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law -

EEO is the Law Supplement -

Pay Transparency Policy -

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

Please visit our website at


* If a direct employer requests that you go to their web site and complete your application there in order to be
  considered, please do so. Applications for all positions are subject to each employer's specific requirements.