Posted to MedZilla on 5/19/2019

Takeda Pharmaceuticals

US-MA, Gattex Consumer Marketing Lead (USBU) SR0033894-MZ


Under the leadership of the Gattex Marketing Lead the Gattex Consumer Marketing Lead leads the development, implementation, integration, and management of strategies, programs, services and tactics for assigned channel(s), customer segment(s) and/or key initiatives in collaboration with other members of the brand team and relevant internal stakeholders. In particular, this role focuses on developing and implementing Consumer focused marketing materials related to Gattex and specifically will pull-through the new Consumer campaign across channels.

Additional responsibilities include executing against multi-channel CRM and Consumer media strategies including digital marketing strategies and programs. This role will also play a leadership role in the pull-through of the pediatric launch (pending FDA approval) and planning for the new device including collaboration with our PVPS Global colleagues.

As appropriate, this role provides direction for work delegated to vendor partners to ensure quality and timely completion of deliverables or provision of services. As part of the marketing team, this role shares responsibility for achieving revenue, market share and A&P expense targets, and is responsible for managing the budget for his/her areas of accountability, including budget phasing, tracking and ongoing oversight. In delivering against assigned objectives, the role collaborates and integrates extensively with other members of the marketing team, the patient services team, field sales team, sales training and multiple other internal functions. The role also requires flexibility to respond to requests from leadership to support various key projects and initiatives that may arise.


Describe the essential daily job functions and include % of time spent on each.

% of Time

Job Function and Description


  • Develop strategies to achieve assigned marketing objectives for Gattex Marketing and related Takeda GI related objectives
  • Develop focused promotional and service-oriented content for personal and non-personal channels specific to Consumers that will pull through the recently launched new Gattex Consumer campaign
  • Lead the planning, implementation, and rollout assigned programs and tactics to ensure they deliver against defined strategies. This includes the development of creative briefs, the routing of aligned programs/tactics through the Commercial, Medical, Legal, Regulatory (CMLR) review process, and the development of measurement frameworks and metrics to measure effectiveness
  • This role will also play a leadership role in the pull-through of the pediatric launch (pending FDA approval) and planning for new initiatives including collaboration with our PVPS Global colleagues.
  • Collaborate with relevant team members to align strategies and programs and ensure ongoing oversight and management of assigned programs or initiatives
  • Drive the Gattex Consumer Digital Strategy with the objective of increasing exposure of Shire assets, filling gaps in digital content, providing better support and engagement, enable data capture and analytical capabilities that will fuel future enhancements to assets
  • Improve the Patient Experience through strong collaboration with Patient Services and the delivery of aligned patient focused resources with the goal of creating a cohesive patient experience for Gattex patients and caregivers
  • Collaborate with Sales Training, and Sales Leadership to enhance field effectiveness with respect to implementation and pull-through of aligned strategies and tactics
  • Manage Patient Ambassador Program to ensure appropriate pull through of programs and resources
  • Compliantly partner with Patient Advocacy to identify opportunities to support, educate, and empower SBS community


  • Develop and maintain positive and collaborative working relationships with a broad range of internal and external stakeholders to ensure achievement of assigned objectives and/or maximize the impact & effectiveness of programs and tactics to achieve those objectives.
  • Effectively manage relevant vendor, agency and consultant relationships to ensure deliverables and work products are in alignment with the broader brand and/or franchise related strategies
  • Ensure understanding of and adherence to all relevant internal and external policies or guidelines related to the team s activities and deliverables
  • Maintain key business processes and deliverables, respectively, and drive operational discipline
  • Manage A&P budget and expenses as assigned by the Gattex Marketing Lead, ensuring that resources are utilized effectively efficiently, and compliantly

Education and Experience Requirements

Include educational requirements or equivalency, required years and type(s) or experience, and

necessary licenses or certificates. Specify which are required and which are preferred. For UK,

please do not use years of experience due to UK Legislation

  • College degree required, MBA preferred
  • 8 years of pharmaceutical commercial experience, including 5 years of marketing experience
  • GI therapeutic area experience/knowledge preferred
  • Patient services, Sales, sales leadership or in-line brand management experience preferred
  • Demonstrated success in marketing, strategy development and cross-functional problem solving

Key Skills, Abilities, and Competencies

Describe critical skill and abilities needed to successfully perform the job, which should be

representative of the knowledge, skills, and abilities required. Reasonable accommodations may be

made to enable individuals with disabilities to perform the essential functions.

  • Strong business acumen
  • Ability to act decisively and exercise good judgment in making decisions with limited information
  • Ability to assess issues, evaluate options with both quantitative and qualitative analysis and develop recommendations for action steps
  • Ability to interface with key individual and organizational customers, industry contacts, and suppliers, using tact and diplomacy
  • Ability to manage budgets
  • Understanding of the US promotional regulatory environment
  • Excellent presentation and oral and written communication skills
  • Ability to work effectively with cross-functional teams
  • Must be a fast learner, creative and flexible, results oriented and thorough

Complexity and Problem Solving

Describe the decisions made by the incumbents on a regular basis. Include decisions within the

Incumbent s authority to make as well as those decisions that must be referred to a higher level.

  • Responsible for day-to-day decisions regarding implementation and management of programs and tactics, consistent with agreed strategies and within agreed operating expense budgets
  • Escalates decisions that have broader strategic or business impact and/or that deviate from established strategies or budgets to the Gattex Marketing Lead and/or other senior business leaders

Internal and External Contacts

List contacts this job advises, consults, or coordinates with on a regular basis. Describe to whom the

job is accountable. Indicate each Contact category (Internal, Vendor, Customer, or Other) and

provide examples.


Takeda GI BU Leadership, Gattex Marketing Lead, Gattex Professional Engagement Lead, PSL, Franchise leadership, PVPS, Sales, CMLR, Compliance, Global Commercial Operations (multiple contacts), Finance, International Marketing


Advertising Agencies, Consultants, Marketing Services Agencies


KOLs, Healthcare Professionals, Professional Associations, Patient Advocacy groups

Other Job Requirements

List any other job requirements, including travel, physical abilities required, etc.

  • Domestic and occasional international travel required
  • Ability to travel overnight 30%

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

EEO is the Law -

EEO is the Law Supplement -

Pay Transparency Policy -

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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