US-MA, Gattex Consumer Marketing Lead (USBU) SR0033894-MZ
Under the leadership of the Gattex Marketing Lead the Gattex Consumer Marketing Lead leads the development, implementation, integration, and management of strategies, programs, services and tactics for assigned channel(s), customer segment(s) and/or key initiatives in collaboration with other members of the brand team and relevant internal stakeholders. In particular, this role focuses on developing and implementing Consumer focused marketing materials related to Gattex and specifically will pull-through the new Consumer campaign across channels.
Additional responsibilities include executing against multi-channel CRM and Consumer media strategies including digital marketing strategies and programs. This role will also play a leadership role in the pull-through of the pediatric launch (pending FDA approval) and planning for the new device including collaboration with our PVPS Global colleagues.
As appropriate, this role provides direction for work delegated to vendor partners to ensure quality and timely completion of deliverables or provision of services. As part of the marketing team, this role shares responsibility for achieving revenue, market share and A&P expense targets, and is responsible for managing the budget for his/her areas of accountability, including budget phasing, tracking and ongoing oversight. In delivering against assigned objectives, the role collaborates and integrates extensively with other members of the marketing team, the patient services team, field sales team, sales training and multiple other internal functions. The role also requires flexibility to respond to requests from leadership to support various key projects and initiatives that may arise.
Describe the essential daily job functions and include % of time spent on each.
% of Time
Job Function and Description
Education and Experience Requirements
Include educational requirements or equivalency, required years and type(s) or experience, and
necessary licenses or certificates. Specify which are required and which are preferred. For UK,
please do not use years of experience due to UK Legislation
Key Skills, Abilities, and Competencies
Describe critical skill and abilities needed to successfully perform the job, which should be
representative of the knowledge, skills, and abilities required. Reasonable accommodations may be
made to enable individuals with disabilities to perform the essential functions.
Complexity and Problem Solving
Describe the decisions made by the incumbents on a regular basis. Include decisions within the
Incumbent s authority to make as well as those decisions that must be referred to a higher level.
Internal and External Contacts
List contacts this job advises, consults, or coordinates with on a regular basis. Describe to whom the
job is accountable. Indicate each Contact category (Internal, Vendor, Customer, or Other) and
Takeda GI BU Leadership, Gattex Marketing Lead, Gattex Professional Engagement Lead, PSL, Franchise leadership, PVPS, Sales, CMLR, Compliance, Global Commercial Operations (multiple contacts), Finance, International Marketing
Advertising Agencies, Consultants, Marketing Services Agencies
KOLs, Healthcare Professionals, Professional Associations, Patient Advocacy groups
Other Job Requirements
List any other job requirements, including travel, physical abilities required, etc.
Notice to Employment / Recruitment Agents:
Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.
Equal Employment Opportunity
Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.
EEO is the Law - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
EEO is the Law Supplement - https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf
Pay Transparency Policy - https://www.dol.gov/ofccp/pdf/pay-transp_formattedESQA508c.pdf
Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.
Please visit our website at takedajobs.com