Posted to MedZilla on 5/23/2019

Takeda Pharmaceuticals

US-MA, Senior Manager, U.S. Immunology Patient Marketing (USBU) SR0030181-MZ


The Senior Manager, U.S. Immunology Marketing will be responsible for developing and leading patient focused digital initiatives, patient ambassador programming, and serve as point person and liaison for nurse and patient services marketing programs.


Work closely with the Director and patient marketing team to ensure marketing plans align with Immunology franchise strategies

Oversee the development and implementation of key marketing strategies, tactics and messaging for on-going commercialization of PI Product Portfolio with particular focus on digital and social media channels

Act as day-to-day lead in the development and implementation of patient programming including serving as point person for the ambassador program

Experience in development and execution of multi-channel marketing programs with primary responsibility for digital outreach

Work closely with agency partners to develop consumer, digital, and P2P patient programming

Ensure all resources and programming are in alignment with Shire Compliance, Legal and Regulatory requirements

Work effectively with internal stakeholders including: Sales, Patient Services, Regulatory, and Legal/Compliance

Budget management

Attendance at professional & patient conferences

Education and Experience Requirements:

  • Bachelor s degree in Science and / or business and 5 years of relevant brand experience (Marketing, Sales, Market Research, and Analytics). MBA is a plus.
  • Knowledge and experience of working in a Marketing role within the Rare/Orphan disease space an advantage
  • Agency management experience (briefing/execution/budgetary oversight) preferred

Key Skills and Competencies:

  • Must be a team player with strong self-awareness
  • Must be results oriented, pay attention to detail, be accurate, prompt and able to meet deadlines
  • Must take accountability for individual work and be able to influence others
  • Ability to work in a team and independently
  • Financial, analytical, and decision-making skills
  • Must possess ability to be a fast learner, flexible and adaptable
  • The ability to communicate objectives and results to a variety of audiences
  • Adaptable and open to an environment of changes

Other Job Components:

  • Day-to-day decisions regarding tactical execution of brand
  • Collaboration with cross-functional teams in which input will be needed to make strategic decisions
  • Advertising agencies (vendor)
  • Medical Communications agency (vendor)
  • Event Management agency (vendor and internal)
  • Sales (internal)
  • Business Insights (internal)
  • Global Marketing (internal)
  • Regulatory Affairs; Legal; Medical; Compliance (internal)

Notice to Employment / Recruitment Agents:

Employment / Recruitment agents may only submit candidates for vacancies only if they have written authorization to do so from Shire, a wholly-owned subsidiary of Takeda s Talent Acquisition department. Any agency candidate submission may only be submitted to positions opened to the agency through the specific Agency Portal. Shire, a wholly-owned subsidiary of Takeda will only pay a fee for candidates submitted or presented where there is a fully executed contract in place between the Employment / Recruitment agents and Shire, a wholly-owned subsidiary of Takeda and only if the candidate is submitted via the Agency Portal. Candidates submitted or presented by Employment / Recruitment Agents without a fully executed contract or submitted through this site shall not be deemed to form part of any Engagement for which the Agency may claim remuneration.

Equal Employment Opportunity

Shire, a wholly-owned subsidiary of Takeda, is an Equal Opportunity Employer committed to a diverse workforce. Shire, a wholly-owned subsidiary of Takeda, will not discriminate against any worker or job applicant on the basis of race, color, religion, gender, national origin, ancestry, age, sexual orientation, marital or civil partnership status, pregnancy, gender reassignment, non-job related mental or physical disability, genetic information, veteran status, military service, application for military service, or membership in any other category protected under law.

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EEO is the Law Supplement -

Pay Transparency Policy -

Reasonable Accommodations

Shire, a wholly-owned subsidiary of Takeda, is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please call 484-595-8400 and let us know the nature of your request and your contact information.

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