Posted to MedZilla on 11/2/2019


Syneos Health

US-NY, Senior Account Executive 3612131-MZ


 
 

Overview

The Senior Account Executive Managed Markets (SAEMM) serves as the primary day to day client contact. The SAEMM supports the development of the strategic direction for the brand and assists in managing the agency team from project planning through implementation. This position supports client relationships, account profitability and growth, and strategic cross servicing opportunities.

Key Competencies: Managed Markets Marketing

Self starter who demonstrates initiative when exploring team and client needs, responding to requests and learning about disease states, therapeutic categories, managed markets customers, marketing principles, pharmaceutical industry market dynamics, brands, and communications channels

Exhibits a strong work ethic, attention to detail, reliably and consistently adheres to agency work standards

Successfully manages multiple projects and exercises judgment to prioritize and accomplish tasks

Approaches client business with a holistic approach

Understands the basic principles and framework for client s and brand s strategic approach to managed markets

Understands marketing mix components: print and digital

Key Competencies: Leadership

Fosters a team environment across functions

Develops strong, productive relationships with internal team

Possesses ability to present point of view and influence decision making

Maintains composure under pressure; leads by example

Acts with professionalism and integrity exhibits open, honest, and fair behaviors

Recognizes and escalates issues when appropriate

Demonstrates respect, empathy and appreciation for others

Regularly exercises judgment and discretion to manage multiple projects

Demonstrates awareness of his or her actions and personal interactions impact others

Responsibilities

  • Manages day to day needs of account and maintains daily client contact and follow up

    Coordinates internal team across functions, including Producer, Account, Managed Markets Content Expert, Creative, Medical, Strategy, and Digital

    Ensures common understanding of project objectives and effectively communicates next steps and action items to internal and client teams

    Directly addresses client inquiries and concerns and partners with agency team to present solutions to client and agency

    Effectively communicates agency point of view

    Works with client team to develop communication objectives and drive tactical initiatives

    Engages senior management in an appropriate manner regarding any client needs/concerns

    Participates in tactical planning and scope development and strategy development

    Attends client meetings as needed (market research, POA, yearly planning, etc.)

    Develops or oversees development of internal documentation per agency SOP (e.g., brand reviews, creative history books, client backgrounders, etc.)

    Maintains financial control of the account including utilization and profitability

    o Assists with internal bi monthly forecast updates

    o Prepares client budget/forecast reconciliations

    o Generates annual financial budgets

    o Proactively reviews financial status of account with client

    o Monitors account utilization

    o Ensures senior management is aware of any potential financial issues

    Possesses an understanding of the pharmaceutical industry, managed markets space, therapeutic category, brand, and relevant competitors

    Keeps up to date on industry, managed markets, and therapeutic category trends through websites, trade journals, market research attendance (as permitted), and rep field rides

    Works with internal team members to develop and understand the client Value Brief; evaluates individual tactics developed by the agency against the Value Brief

    Proactively reviews the strategic plan to support Managed Markets Content Expert and brand planning

    Works with internal team members to develop and understand the Project Brief for appropriate tactics; evaluates project against the Project Brief

Job Requirements

  • Bachelor s degree (marketing, communications concentration preferred)

    Healthcare advertising experience (DTC, HCP and/or Payer)

    2 plus years of agency, healthcare marketing experience

    Knowledge of managed markets, general pharmaceutical marketing and sales, brand management preferred

    Some travel required

  • Travel required approximately 20 40%


Please visit our website at commercialcareers.syneoshealth.com

 
 


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