Posted to MedZilla on 4/22/2017


inVentiv Health

Digital Marketing Manager (Pharmaceuticals) 64892-MZ


 
 

City Boca Raton
State Florida [FL]
Title Digital Marketing Manager (Pharmaceuticals)
Job ID 64892
Overview

The Digital Marketing Manager is responsible for working as part of a digital team to manage and execute digital initiatives and programs for unbranded and branded VVA/dyspareunia disease state awareness and marketing, upon regulatory approval, to consumers and Healthcare Professionals (HCP).
Supporting and reporting to the Director of Digital Marketing, the ideal candidate will have extensive digital marketing and project management experience in digital multi-channel execution (i.e., website, social media, 3rd party sites, CRM, etc.) within the pharmaceutical industry. Lead and manage implementation of multiple digital programs, websites, and social media opportunities in launching our first prescription drug product will be the key focus of this position.
Our targeted professional market segments include physicians (OBGYN and primary care in community practice) as well as nurse practitioners, physician assistants, and office managers. The Digital Manager will be responsible and/or assist with the implementation, management, and analysis of a variety of digital programs and projects.
This individual will help establish, reinforce, and advocate customer-centric best practices in customer experience management, digital creative and content development, customer insights, integrated communications planning, development, deployment, measurement, and other key digital marketing activities for VVA disease state awareness and brand marketing.
The ideal candidate must demonstrate leadership skills and drive digital projects through to completion. He/she should be an entrepreneurial, passionate digital marketer who seeks to join a team of women s healthcare professionals seeking to create outstanding customer experiences for our first prescription drug launch.
Responsibilities
  • Support the overall digital strategy and manage the multi-channel marketing execution.
  • Partner and work with marketing, IT, agencies and 3rd party vendors and other teams to establish coordination of unbranded and branded message, touchpoints and frequency across customer-facing digital channels.
  • Comprehensive understanding of legal and regulatory issues impacting product marketing in pharmaceutical marketing.
  • Present and bring digital projects through legal and regulatory F2F review meetings and work within the online review system.
  • As part of the digital team, develop and execute the digital marketing plan, based on the optimization of digital channels aligned to customer insights.
  • Partner with brand team to optimize go-to-market approaches through effective use of digital, including both traditional digital marketing and shaping new digitally-enabled products and services.
  • Address brand and customer needs through compelling digital strategies and solutions, including rationale, recommended approach, and tactical execution requirements.
  • Be accountable for performance of digital programs, and report performance of all digital marketing campaigns and demand generation programs to measure success.
  • Partner and guide brand marketers in evaluating/selecting digital marketing activities and budget for brands, and in identifying approaches for execution that best align with brand objectives.
  • Maintain digital subject matter expertise rooted in best practices while demonstrating new, innovative thinking.
  • Work with the Director, Digital Marketing and Vice President of Marketing to establish appropriate digital unbranded VVA and branded budgets.
  • Ability to effectively work under tight deadlines and manage projects independently.
Requirements
  • Bachelor s degree in business/marketing/digital marketing required from an accredited school
  • Digital pharmaceutical marketing experience required.
  • At least 5 years of digital marketing experience.
  • Up to 3 years or more of pharmaceutical or life science industry experience required.
  • Strong understanding of integrated marketing and the role digital plays in the marketing mix.
  • Pharmaceutical launch experience women s health experience preferred.
  • Exceptional customer insight skills and the ability to translate those insights into business ideas.
  • Ability to generate strong social media presence through thoughtful campaigns.
  • Experience with web measurement/analytics a plus.
  • A passion for understanding the customer mindset and staying abreast of the latest media and digital trends.
  • Exceptional writing, verbal, communication/presentation, and influence skills.
  • Proven ability to drive projects to successful completion - on time and within budget.
  • Ability to multitask, adapt to changing priorities, and meet compressed timelines.

  

Full inVentiv Health benefits which include:

  • Competitive compensation, bonuses and fleet vehicle
  • Generous paid time off and company paid holidays
  • Comprehensive medical, dental and vision package
  • Matching 401K
  • Dedicated training and support
  • Tuition reimbursement
  • Referral bonuses and other personalized quality of life conveniences

 

Make your work matter everywhere.  Be a driving force in the evolution of healthcare sales.

 

inVentiv Health is an affirmative action/equal opportunity employer (Minorities/Females/Vet/Disabled)

Position Type/Category Sales-Field
Recruiting Area Southeast
Minimum Education Level Bachelor's Degree
Employment/Job Type Full Time

Please visit our website at commercialcareers.inventivhealth.com

 
 


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