This role sits within the communications department of the global business function called Patient Value & Product Strategy. PVPS is Takeda s strategic commercial arm for the company s global brands as well as key pipeline assets. PVPS s vision is to be an innovative, world-class commercial strategy organization that develops leading global brands and enhances access for patients globally. With five franchises, PVPS is responsible for 13 Global Brands and 7 Associated Brands, and partner closely with R&D as we think about developing the global commercial strategies for key assets that are in the pipeline.
Within the Rare Metabolic Diseases franchise, there are four global brands Elaprase, VPRIV, Replagal, and Natpar/Natpara and a rich pipeline of assets in development.
This position is for a senior communications professional, who has had hands-on brand experience and has successfully driven strategic brand initaitives and shaped key communications and initiatives to promote disease awareness and change mindsets around rare diseases, metabolic diseases and lysosomal storage disorders (LSDs).
This incumbent would:
- Be the strategic franchise and brand communications partner to the leadership in PVPS with a specific focus on the Rare Metabolic Diseases Franchise. Responsiblities include, but are not limited to,
- Developing the comprehensive annual communications plans across the franchise that supports commercial brand positioning, franchise narrative, disease awareness and thought leadership for inline brands and pipeline assets.
- Shaping the key elements that define Takeda s position as a leader in Rare Metbolic Diseases close collaboration with CCPA, R&D Rare Diseases TAU
- Thoroughly coaching and preparing senior executives (e.g., TET-1, TET as well as external KOLs) on topics for events, key congresses, internal engagements, media opportunities
- Overseeing the crisis communication strategy and framework for the franchise and enabling annual training on it
- Providing strategic counsel on internal communications / engagement initiatives that support employees understanding of rare diseases, access and advocacy
- Work effectively within Rare Metabolic Diseases Franchise, across the franchises and with the regions (and LOCs) to ensure consistent strategic and tactical implementation of global communication programs and initiatives to support the global commercial brand strategies. Provides leadership and/or support on projects as needed.
- Provide strong project management/leadership on key communications activities and initiatives, ensuring they are completed on time with a high level of quality, in accordance with Compliance, Medical, Legal and Regulatory requirements
- Consult and support various franchise-focused communication activities to support the integration / change communications within the function
- 12+ years of experience in communications and healthcare
- Understanding of and strong interest in rare and metabolic diseases
- Medical/scientific background is valuable
- Curious about rare diseases, our therapies and the science and is knowledgeable on the medicine(s), disease states and regulatory requirements as it relates to various communications programs and initiatives
- Knowledgeable in rare diseases; able to anticipate changes and threats to further support Takeda s positioning
- Knowledge of current and evolving communications tactics and channels, including utilizing communications technology such as podcasts, intranets and internal and external social networks
- Able to translate complex scientific information into clear, concise language, understandable by all audiences, both verbally and in writing
- Project management experience in corporate communications, including managing several programs/ projects simultaneously; implementation/oversight of multiple communications platforms and channels preferred
- Strong business acumen and robust understanding of regulatory requirements as they relate to communications programs and initiatives
- Collaborative leadership
- Ability to work independently and effectively with senior leadership
- Ability to work in a global and highly matrixed ecosystem (internal and external) with a high degree of complexity, including extensive experience at the global, regional and local operating company (LOC) level
- Effectively negotiates and collaborates with business partners and demonstrates the ability to resolve conflict in a constructive manner
- Ability to build strong partnerships and drive role clarity with other interfacing Takeda functions
- Strong interpersonal and partnering skills, and the ability to build strong and sustainable relationships with and influence internal stakeholders at all levels and functions of the organization
- A dynamic and positive team player with excellent organizational, interpersonal, influencing, presentation and written communications skills. Demonstrate quick analysis, good judgment and rapid response on corporate reputational topics and issues, including ability to convincingly articulate the company s position internally and externally
- Experience in rare diseases is an asset
- Additional language skills are an asset
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