US-MA, Professional Education Marketing Manager, Portfolio Strategy Team SR0031151-MZ
Primary Duties The US Hematology Portfolio Strategy Team serves as a strategic group that works to support our hematology franchise across our brands in several key areas. One key area within the team scope is the planning, execution and optimization of our branded educational programs for HCPs and patients. Management of these educational peer-to-peer programs includes being the Takeda liaison with both of our speaker bureaus of HCPs and patient speakers. The Educational Program Marketing Manager (MM) role within the Portfolio Strategy Team is a high-impact role in the US hematology franchise requiring leadership, organization, and a cross-functional and customer-facing approach to drive the success of our branded educational programs. Management and accountability of these programs includes budget ownership, vendor management, logistical oversight, identifying areas for program optimization, and working with the brand marketing teams, professional engagement project manager, and field sales team to drive the content and successful execution of the programs. Key strategic responsibilities of this role include working cross-functionally to identify regional educational gaps, monitoring program trends and survey feedback, and proposing new ways to hold engaging educational sessions with our customers. Other responsibilities of the Educational Program Marketing Manager include leveraging insights and learnings from our programs and bureau into the overall KOL engagement strategy for the franchise. This will include other areas of KOL interactions such as congresses ad advisory board planning and execution. Education and Experience Requirements Bachelor s degree required. Advanced degree preferred. Generally has 3-5 years of experience in the pharmaceutical industry 2+ years of experience in marketing preferred Thrombosis/Hematology experience is strongly preferred Project Management experience required Key Skills, Abilities, and Competencies Strong project management skills and ability to work collaboratively across functions Budget and project tracking responsibilities Highly developed business acumen with the ability to use knowledge of the industry and marketplace to formulate strategies that identify long-term benefits for customers and evaluates decisions by taking into account the interests of the entire organization Demonstrated ability to drive the achievement of business goals through aligning people, process, structure, information and communication systems Demonstrated ability to collaborate across disciplines to align sales execution to product strategies Inspires and motivates others by helping the broader sales organization understand Takeda s strategy and future Initiates ways to improve performance by developing novel approaches Ability to shape and implement change efforts Builds a Collaborative Culture: Builds and models a culture of questioning and constructive challenge and collaboration to foster openness and candid dialogue among the BUs and regions and other decision-making bodies. l. Listens to and carefully considers other s perspectives, especially to manage and resolve conflict. Leads with Strategic Agility: Develops bold strategic plans and crafts pragmatic solutions to implement them. Moves easily between addressing current needs and planning for the future with informed insight. Considers marketplace and economic forces and trends and how it affects our business. Navigates Change: Clearly communicates the need for change. Decides and acts, even when faced with uncertainty. Quickly focuses on the critical issues while prioritizing current work. Develops Organizational Capability: Builds and improves effective internal systems and processes that align with organizational priorities, while inspires passion or growth and change in Takeda s people. Builds and fosters effective teams in a global matrix organization. Considers and addresses business and development needs both locally and globally. Drives Innovation: Generates breakthrough solutions, and enables others to do the same. Draws on unexpected or seemingly unrelated ways of thinking. Incorporates stakeholder feedback to improve the business. Complexity and Problem Solving Creates and delivers sales strategy for the short and long term. Must monitor and spot trends early in order to maximize opportunities and minimize risk. Erroneous decisions have significant impact on Takeda s success. Internal and External Contacts Position is accountable to head of marketing. Internal Contacts: US Hematology Brand Marketing Team, US Hematology Field Sales Team, US Hematology Sales Leadership, Professional Engagement Project Manager, Compliance, Legal, US Advertisement and Promotional Team External Contacts: Patient Speakers, HCP Bureau participants, HCP program attendees, patient/caregiver program attendees Additional Requirements: Requires ability to sit for extended periods of time. Requires ability to use computer and electronic devices for extended periods of time, which includes extended screening time. Requires ability to travel up to 30% of the time domestically. Requires ability to lift boxes up to 10 lbs.
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