Posted to MedZilla on 7/15/2018


Takeda Pharmaceuticals

US-MA, Senior Product Manager, NINLARO Marketing R0002620-MZ


 
 

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Job Description

OBJECTIVES:

  • The Sr. Product Manager (SPM) is responsible for shaping and subsequently implementing the NINLARO brand plan by leading the design, execution, and impact assessment of key promotional activities
  • Collaborates with multiple functional groups, including but not limited to sales, regulatory, analytics - market research, legal, patient advocacy, patient value and access, and medical affairs
  • Deploys promotional initiatives related to personal promotion, non-personal/digital promotion, or peer-to-peer programming

ACCOUNTABILITIES:

  • Contributes to the development of annual brand plan with responsibility for defining and executing key areas within the associated tactical plans
  • Manages associated budget and agency partners to deliver innovative, impactful programs that advance the brand strategies and will lead a focused promotion channel, including personal, non-personal/digital, and/or peer-to-peer promotion across multiple customer segments (HCPs, nurses, pharmacists, patients)
  • Identifies channel-specific innovations and proposes how to incorporate within the brand tactical plan, as well as into the US Oncology Business Unite portfolio
  • Partners with analytics - market research to distill insight, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of individual tactics
  • Identifies critical design elements for initiatives/promotions designed to inspire desired customer behavior change
  • Develops creative briefs/brand book
  • Designs promotional material and ensures execution of messaging and brand strategy
  • Develops creative briefs for agency involvement
  • Implements and executes promotional programs and tactics to ensure delivery against brand strategies, including development of work plans and routing of programs through the US Review Committee
  • Drives collaboration with all cross functional partners, including sales, regulatory, legal, analytics - market research, competitive intelligence, patient advocacy, medical affairs, and patient value and access
  • Assesses impact of competitive developments and supports leaders in developing response plans
  • Leverages brand insights to inform segmentation, channel mix preferences, and targeting of customer segments
  • Manages development of launch related materials and activities for new indications as needed

Required:

  • Demonstrates enthusiasm, strong initiative, and high sense of urgency
  • BA/BS degree in business, marketing or science
  • Minimum of 5 years of commercial (marketing, sales, sales training, market access) experience in pharmaceutical/life sciences
  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products (oncology preferred)
  • Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials
  • Enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals
  • Curiosity to understand best practices for channel marketing across industries; confidence in proposing change and novel tactics for brand consideration
  • Business acumen to support the ROI determination of promotional spend
  • Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner
  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
  • Capable of leveraging data and analytics to distill insights and drive data-based decision making
  • Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions

Preferred:

  • MBA
  • Pharmaceutical product management and launch experience
  • Experience in marketing positions at a commercial pharmaceutical organization
  • Oncology experience
  • Sales experience

LICENSES/CERTIFICATIONS:

  • None required

PHYSICAL DEMANDS:

  • Able to sit for long periods at a desk
  • Able to read and review large quantities of printed material or online material

TRAVEL REQUIREMENTS:

  • Up to 25% travel

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