Posted to MedZilla on 3/30/2017

Takeda Pharmaceuticals

US-IL, Sr Manager, CRM and Customer Engagement 1700090-MZ


More than 30,000 Takeda employees working in more than 70 countries are committed to improving quality of life for patients, who remain at the center of everything we do. Takeda Pharmaceutical Company Limited is a global, research and development-driven organization working internally and with external partners to translate science into life-changing medicines. Takeda focuses on the core therapeutic areas of oncology, gastroenterology, central nervous system and providing vaccines that address the most important infectious diseases. Novel products, especially in oncology and gastroenterology, as well as our presence in emerging markets, fuel our growth.
While Takeda is enjoying tremendous growth as an emerging global leader in the pharmaceutical industry, we remain ever mindful of our commitment to serve people worldwide by striving toward better health through leading innovation in medicine. In short, we are a passionate team doing important work that impacts patients lives. If you are driven to create better health and a brighter future, join us!


Own end-to-end CRM strategy, planning, and execution for Takeda US - General Medicine Business Unit. Execute customer-centric digital marketing campaigns by mining and segmenting customer data and closely coordinating between Brand teams, Multi-Channel Marketing partners, agencies/vendors. Drive customer engagement insights and advise partners on best-in-class multi-channel strategies.
This role will require significant thought leadership, customer focus, marketing discipline, and analytical rigor. It also will serve as a major catalyst in helping to elevate multi-channel marketing for the organization via a data-driven marketing mindset. The organization is transforming its marketing to be more digital and forward-looking and this position is critical in helping to realize this vision.


  • Segment and mine customer data to execute best-in-class digital marketing campaigns working closely with Agency and Marketing partners
  • Advise on Channel Optimization through Customer/Patient Journey Mapping of transactional and emotional points
  • Ownership of Email Marketing along with various new/emerging digital channels (e.g., Mobile, Push Notifications)
  • Work in close concert with partners and team members to recommend channel strategy by segment and provide strategic insights
  • Liaise with Multi- Channel Marketing Partners and agencies; regularly reporting on campaign performance and status
  • Navigate and prioritize campaigns through variety of regulatory and stakeholder reviews
  • Hold agencies accountable to Takeda standards, timelines, and budgets
  • Incorporate best channel marketing practices and Takeda standards
  • Share insights, best practices, and innovations from both internal and external sources, pharmaceutical, digital health, and other industries



Deep understanding of digital marketing with an analytics bent and test-and-learn mindset
Ability to think big picture but also manage execution of multiple tactics by engaging key stakeholders within Takeda and with agency representatives
Be a team player that is readily willing to help other strategic marketers in a fast-paced environment
  • Bachelors Degree
  • At least 7 years experience with increasing responsibilities in data-driven marketing, CRM, and marketing automation
  • Digital marketing experience in healthcare, consumer packaged goods, financial services, or at a digital agency
  • Desired:
  • Quantitative MBA with hands-on, growth hacker/startup experience
  • Experience in commercial pharmaceutical or with an innovative Healthcare-related organization
  • Industry knowledge understanding of the pharmaceutical industry and ability to quickly learn the disease state
  • Product knowledge ability to quickly learn products and brand strategies and tie to patient journey
  • Communication ability to communicate ideas, data both verbally and written, in a persuasive and appropriate manner
  • Budgeting manage expenses and ROI with agencies, vendors, and across initiatives
  • Management ability to set priorities, develop workflow processes, and direct people as necessary


  • Able to sit for long periods at a desk
  • Able to read and review large quantities of printed material or online material
  • Travel to internal and external meetings including overnights and weekends will be required, estimated up to 15% travel.

we are driven to improve people's lives

Takeda is an EEO employer of minorities, women, disabled, protected veterans. For more information, visit

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