Posted to MedZilla on 10/13/2018

Syneos Health

US-OH, Freelance Brand Designer 3210569-MZ



We are GSW and speaking people is at the core of everything we do. We are a healthcare advertising agency that thinks just a bit differently, works just a bit closer and dives just a bit deeper. We welcome those who strive to work above and beyond their role, who voice their opinion and who are engaged in all aspects of the agency. Named a Top Workplace in Columbus by CEO Magazine, our employees are inventing ways to go further and faster, thus giving purpose to liberating ideas within healthcare advertising.

The freelance brand designer actively lives the GSW vision for the role of design by creating solutions that maximize the impact of the brand. He/she actively collaborates with the core team, under the leadership of the Design Director, to fulfill the creative vision for the client. The Brand Designer works closely with the Associate Design Director and Sr. Brand Designer to create on brand design solutions that achieve the strategic goals for the brand. The Brand Designer is expected to collaborate closely with the Creative Team to create and maintain brand equity through design choices that meet the business needs of the brand.


Creates design solutions for print and digital executions understands brand hallmarks, identity development, typography, design theory, etc.

Works with the Associate Design Director and Sr. Brand Designer to leverage new approaches and design tools for the Creative Team.

Researches design processes, methodologies, and historical and current trends in design and creates solutions that are grounded in rational thinking.

Collaborates to explore and execute Design Theme and Brand Architecture.

Works effectively within team relationships.

Understands the importance of budgets and timelines while delivering innovative design solutions.

Job Requirements


Combined degree and design/industry experience of 5 years or more


Able to explore Brand Architecture solutions

Able to explore Design Theme solutions

Expert in information design and application

Understands the appropriate use of software programs in developing design solutions is proficient in all relevant software applications

Asks questions to effectively identify the design challenge and the brand vision

Actively establishes the appropriate timeline for delivering stellar solutions

Seeks to understand client dynamics from Account Team

Voices opinions at the appropriate time

Contributes solutions beyond what is expected

Strives to develop the best work, self-edits to present quality versus quantity

Creates unique and ownable positioning for the brand

Solutions reflect message strategies and hierarchies

Inspires passion for design

Demonstrates ownership of work and timelines

Shares trends, techniques, and industry news with peers

Shows professional respect and openness in communication

Actively aligns the Design Director and Associate Design Director to work-in-progress

Leads through influence ensures design is helping solve business objectives and changing brand behaviors for target audience

Explains design solutions with logic and terminology that clients can understand

Delivers client objectives with design integrity

Gossips success builds credibility for design by actively speaking to successful examples of design applied within GSW and the industry in general

Proficient in the necessary programs and current techniques as required

Shares ownership of Quality Control

Responsible for utilization and billing time

Identifies ways to be more productive and with greater flexibility

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