Posted to MedZilla on 8/11/2018

Syneos Health

US-NY, Vice President, Content Expert 2868551-MZ



This position leads managed markets/payer strategy, planning, and content development for managed markets marketing clients. This individual is expected to be a content expert possessing knowledge of payer space (commercial and government), specialty retail, retail, wholesalers, integrated health systems, disease state, category, product science, market and competition. The VP partners with the broader account team to ensure success through growth and retention of accounts, achievement of client brand metrics, account profitability, and cross-selling of Syneos Health services.

Description of Duties

Develops solid working relationships with clients across all marketing levels; is able to leverage these relationships to grow the business
Partners with client in identifying managed markets and payer opportunities and strategic vision in collaboration with cross-functional team of creative, medical strategy, and account services; challenges any activity, thinking, or approach that is inconsistent with the client's vision of the managed markets space as well as the brand positioning
Demonstrates solid partnerships with other areas of the agency to produce great work. This includes the broader account team, creative, medical services, and project management teams. Understands the roles of each functional area
Engages in content development, closely partnering with managed markets writer and medical writer to ensure strategic and tactical excellence
Facilitates communication internally and externally with appropriate levels and functional areas to ensure comprehensive managed markets knowledge base of all parties required to lead and manage brands
Develops processes to quickly research unfamiliar topics associated with new agency assignments to uncover relevant facts and insights then bring the rest of the team up to speed
Establishes industry-leading best practices and managed markets space knowledge for quality of work and client services, motivates team to achievement and celebrates successes through team and individual recognition and rewards
Develops a solid knowledge of Syneos Health solutions, resources, and processes to support cross-selling of other Syneos Health commercial offerings and the creates comprehensive solutions to clients' managed markets marketing challenges
Helps lead new business activities and pitches as needed
Leverages industry relationships to generate new business leads
Supports agency decisions regarding management issues/policies and clearly directs staff in a positive and team-focused manner
Possesses the ability to lead teams in the absence of positional authority
Promotes continual learning and mentors personnel to ensure enhancement of knowledge base and insights
Actively embraces, promotes, and educates personnel regarding the agency's values and its roles in helping achieve business objectives

Minimum Requirements

Bachelor's degree required; MBA, PharmD, RPh, or advanced degree preferred
Minimum of 10 years of relevant pharmaceutical or biotech manufacturer managed markets experience in a marketing or sales function, at least 5 of which are in a senior management capacity or
Minimum of 10 years of relevant managed markets agency experience, with at least 3 years as an account director or higher level
Experience working on any of the following: managed markets pharmaceutical marketing including launches, market development, market research, value/cost message development. Brand launches, healthcare professional marketing, or consumer marketing
Knowledge of payer space (commercial and government), specialty retail, retail, wholesalers, integrated health systems, disease state, category, product science, market and competition
Successful track record of sales and brand stewardship
Must be able to travel up to 25-50% of the time, dependent on agency and client needs

Key Competencies

Industry knowledge: Maintains solid command of pharmaceutical industry trends and direction as well as the latest marketing and communication techniques available to continually grow our business and offer the latest solutions
Space expertise: Demonstrates in-depth knowledge of the managed markets and payer landscape across a broad range of therapeutic areas and has the ability to understand and interpret marketing, scientific, medical, and economic material
Critical thinking: Demonstrates sound judgement and resourcefulness to problem solve for optimal resolution
Content ideation and creation: Develops ideas for tactics and initiatives directed toward managed markets customers. Plays a lead role in creating marketing materials and presentations for clients
Leadership skills: Leads by example and approaches the vice president role as a pivotal role in helping the organization to reach its potential, thus demonstrating an organizational view of work vs an individual view. Acts with a high level of professionalism, integrity and unquestionable ethics at all times
Teamwork: Understands the impact of one's actions on others, seeks to keep team informed and maximizes the power of working together
Brand management: Has a solid approach to managing client brands from the agency's role in brand development, marketing implementation and life cycle management
Client management: Develops solid working partnerships with a variety of clients while also fostering relationships between other team members and the client
Business management: Helps the cross-functional team understand business metrics, including project estimates, utilization, management of workflow, and quality
Time management: Demonstrates the ability to prioritize work to meet deadlines with consistently high levels of performance
Communication: Communicates adeptly both internally and externally and is able to establish rapport with a variety of professional levels from all functional areas. Possess solid writing skills
Strong presentation skills: Commands an audience through clear, direct and motivational presentation approaches
Sales and account development: Continually seeks ways to grow current base of business as well as bring in additional new business


New York


New York [NY]

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