US-NJ, Director / Associate Director, Patient Services Marketing (Oncology) 221597BR-MZ
Director / Associate Director, Patient Services Marketing (Oncology)
East Hanover, NJ
The position is responsible for leading Patient & Specialty Services program marketing, co-pay card strategy, digital strategy and governance efforts ensuring both internal and external customer awareness along with program compliance.
Lead the design and execution of a comprehensive and competitive patient access marketing strategy for patient and specialty services platforms
Collaborate with digital team to integrate digital strategy and patient services programming to ensure patient access to platforms
Lead the design and evolution of the universal co-pay card strategy for the OBU
Monitor operations and execution for patient service programs from concept to fruition, i.e. data capture to fulfillment
Continuously evaluate platforms, implement improvements as needed
Market resources for patient access programs through a comprehensive branded offering.
Implement a clear framework (Governance) that will position our teams to plan, design, build, deploy and deliver the resources patients and providers need more quickly and efficiently in a compliant manner
Responsible for cross-functional collaboration including strategic market access, digital strategy, brand marketing and training to align patient access insights to maximize new patient starts and retention
Forecast and manage PSME budget, make adjustments as needed
This position requires a thorough understanding of the Business of Oncology, Medicare and Commercial Reimbursement and Marketplace dynamics
Key Performance Indicators (associated with the Major Accountabilities)
Develop and execute Patient & Specialty Services strategic marketing plan across all brands in Oncology BU portfolio including universal co pay card.
Develop reporting metrics for co-pay card.
Provides expertise to assist organization to efficiently and compliantly execute the relevant patient access and support programs
Apply insights around patient and customer experience to help drive the development of optimal solutions/platforms
Complies with all laws, regulations and policies that govern the conduct of patient support programs or activities
Align and collaborate with NVS patient services and patient advocacy, privacy, legal and compliance.
Develop appropriate programs, tools, and communication materials to effectively address patient needs
Provide Specialists with resources for key stakeholders educating about relevant patient support
Support key customer initiatives to address gaps in cancer care management, including patient and provider outreach, patient identification/retention initiatives
Program and Services evaluated through internal and external customer satisfaction
Effective development and management of the patient services program budget
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Bachelor s Degree Minimum
5 plus years of pharmaceutical industry experience to include brand marketing, digital marketing and patient access programming
Understanding of oncology managed markets and managed market channels including, patient access specialty pharmacy and reimbursement
Understanding of benefit design, specialty pharmacy & distribution and funding economics associated with Medicare, Commercial and Medicaid Reimbursement for both IV and Oral Pharmaceuticals.
Excellent clinical, financial, and analytical skills and acumen.
Executive presence and ability to simply communicate complex concepts.
Travel may be as high as 25%, for field visits and attendance at appropriate meetings/congresses.
Position will be filled at level commensurate with experience.
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