The primary objective of the role is the creation and implementation of market access strategies and plans for all relevant customer segments across the lifecycle for Alcon product groups . The role is accountable for strategic direction/investments, innovative thinking and collaboration with Alcon Senior leadership, internal/external customers, account management, pricing and contracting, and agency partners.
The role leads is responsible for all aspects of a group of Alcon brand (in-line and LPT) within the managed markets space, including the strategic plan and market access.
Serve as the market access lead responsible for collaborating and aligning with all managed market functions and customer segments including patient services, specialty pharmacy, trade, pricing and contracting, insights & analytics, national accounts, regional accounts, LTC, VA/DOD, GPOs and SoC.
Serve as market access strategy lead for key meetings/presentations
Strong collaboration and leadership with multiple brand teams across a single BU to facilitate and accelerate market access and brand growth
Conduct internal and external research/insights to inform and shape overall market access strategic imperatives
Lead the value proposition development and messaging platform to serve as a foundation for overall market access strategy during the pre-launch phase. This consists of value proposition workshops, market/customer assessments and internal insights. Also, work collaboratively with HEOR to further substantiate value evidence plans
Build a comprehensive training platform
Create a comprehensive launch and in-line resource tactical resource plan and budget
Work cross functionally with multiple US functions (US managed markets, New Products, HEOR, Medical, DRA (DRUG REG AFFAIRS), Medical Account Management, Finance) and Global Value & Access teams to create a fully integrated US market access strategy
In collaboration with local product teams; ensure the global clinical development program of assigned pipeline agents are optimized to meet the needs of US payers (i.e. relevant endpoints, sub-populations, evidence of cost offsets, etc.) by infusing US payer perspectives gained through direct customer interaction, leading primary payer research, and analysis of select secondary research.
Develop product life-cycle based strategies and tactics to understand the evolution of payor evidence needs and identifies the appropriate NVS capabilities and resources needed to address those needs. Communicate the payer segment needs with EBM (EVIDENCED BASED MEDICINE), Finance, Medical Affairs, Public Policy, Brand, BD&L, and Field teams to shape the development of customer based strategy.
Support BD&L analyses of future opportunities and provide market access assumptions for deal evaluations
Successfully deliver concise and effective communications to PDAB committee (EXECUTIVE TEAM), MMLT, and other Novartis senior management to ensure payer perspectives are appropriately represented during all clinical development decision points (POC -> submission point)
Anticipate impact of environmental factors on payer segments (legislative, economic, clinical, advocacy) to develop proactive tools and resources to address customer needs
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Bachelor s Degree required, MBA preferred
5+ years of Pharmaceutical or Healthcare experience
5+ years of marketing/commercial experience, with a specific focus in US managed markets
Strong market analysis and strategy development skills
Customer facing experience within managed markets a plus
Pharma Brand Marketing a plus
Strong written/verbal communication skills
Strong presentation skills, experience in presenting to senior management
Travel as required
In-depth knowledge and understanding of US payer system and reimbursement challenges and opportunities
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