US-NJ, Director - Systems of Care Customer Marketing 220409BR-MZ
Director - Systems of Care Customer Marketing
US GEN MED
East Hanover, NJ
Cardiovascular and Metabolism
Develop and execute System of Care (large physician groups, integrated delivery networks, etc.) strategies and tactics for Entresto, both from an unbranded and branded perspective.
Lead the SoC Customer Marketing team whose responsibilities include:
Responsible for leading the development and implementation of an Entresto SoC strategy.
Translate customer insights into a strategic platform that will drive Entresto performance within the System of Care segment.
Conduct a robust SoC segmentation to identify the key customers to call on and determine appropriate customization or different messages based on the customer s priorities.
Have a clear understanding of health economics and outcomes research and be able to guide and inform how to best build and utilize this information.
Work closely with the hospital brand marketer to ensure strategies and tactics are aligned as well as the remainder of the Entresto marketing team.
Develop, execute, and measure tactics and resources utilized by the newly formed Entresto KAM field organization within Systems of Care.
Create and/or assist in the development of training programs for internal cus-tomers and stakeholders on SOC and different customer's point of view and how we can meet the customer s unmet needs.
Work with the SoC National Lead and training department, to create and exe-cute KAM training programs that increase their effectiveness in delivering re-sources and capabilities that drive brand growth.
Determine whether unbranded initiatives should be leveraged and developed to meet customer s needs.
Collaborate with Global, where appropriate, on critical brand issues and align as appropriate to the global brand strategy.
Contribute to the development of the annual operating plans including finan-cial forecasts and analysis
Monitor Entresto s performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implemen-tation.
Work with legal, regulatory, compliance and medical colleagues to ensure appropriate use of materials and resources.
Lead interactions with extended brand team members including other func-tional areas (Sales, Patient Access & Health Policy; Medical, Clinical, Regula-tory, Training, Finance and others) building consensus/buy-in among these team members.
Work with the broader Heart Failure portfolio team to ensure aligned strategic direction and messaging, where appropriate.
Ensure compliance with Novartis policies and procedures and full integration into the Novartis culture and support resources.
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Business or Marketing degree (MBA) are preferred
8+ years Pharmaceutical experience including Sales, Brand Marketing or System of Care Account Management experience
Minimum of 5 years of direct marketing experience preferably with launch and in-line products
Experience developing and implementing strategies in the SoC/Hospital setting.
Proven track record of in-line and launch brand performance and managing product marketing functions.
Demonstrated success leading across functional teams.
Strong written and oral communications to shape and articulate a clear strategy/story.
Ability to analyse and interpret amounts of complex market and financial data.
Therapeutic knowledge specifically cardiovascular.
Strong ability to coordinate with Global Franchises and cross functional partners.
Experience launching new products.
Track record of attracting and developing talent and building high performance teams.
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