US-NJ, Associate Director - Global Brand Marketing - Brolucizumab (1 of 2) 218746BR-MZ
Associate Director - Global Brand Marketing - Brolucizumab (1 of 2)
East Hanover, NJ
Develop short- and long-term strategies that include marketing, medical/marketing, market access, digital/MCM, direct-to-physician, direct-to-consumer, stakeholder mapping, and advisory boards
Oversee the effective implementation of the commercial strategy/marketing plans; ensure global consistency across CPOs; Optimize positioning and messaging for to maximize profitability and market share
Create and execute holistic support plans in pursuit of Commercial Strategy; Develop market access strategies based on market trends and payor insights
Deliver clear communication of strategic priorities and tactical plans through the annual Strategic Plan and Integrated Product Strategy process; Collaborate with CPOs leads to co-create the IPS
Develop revenue and expense forecasts, scenario planning and sensitivity analyses together with NPV/eNPV calculations for all Brolucizumab indications; Provide accurate and timely global forecasts for operations planning
Provides strategic direction to multiple agencies; ensures timely completion of deliverables within budget
Collaborate with the medical affairs team to create and lead the execution of medical expert development programs
Collaborate across the brolucizumab team to drive delivery of the nAMD, DME, RVO Portfolio
Provides timely input to product development including formulation, packaging and life-cycle strategy
Launch Planning & Implementation
Develop prelaunch/launch strategies and marketing toolkits in collaboration with cross-functional marketing teams; work seamlessly to execute a best-in-class global product launch
Lead the internal & external cross functional and international brand teams for customer initiatives (e.g., core promotional tools, public relations, publications, internal communications, international meetings, etc.) to maximize product sales potential
Work closely with regional and country teams to enable superb tactical implementation of brand promotional & medical education strategies worldwide; Support Country/Global commercial efforts through: sharing lessons, experiences and best practice
Analytics, Forecasting, Metrics & Scenario Planning
Leads the design of market research studies using primary/secondary data and competitive intelligence. Critically analyses and drives new insights/trends, opportunities and threats through integration of data from all customer groups; propose corresponding measures and innovative solutions
Keeps our customers central to all activities; Establish frequent customer feedback opportunities
Designs competitive simulation scenarios to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures
Routinely work closely with internal support functions including business analytics/market research, sales training, digital marketing, health economics and medical communications
Co-ordinate the communication of product-related information across the organization
Routinely monitors and actively manage brand budgets, forecasts and expenses; Reconciles budget and POs monthly; Operates nimbly to identify areas of under/overspend so that budget can be re-deployed if needed
Provides leadership to the design and delivery of metrics/performance measures (KPIs) that are aligned with brand objectives.
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
A minimum of a Bachelor s degree preferably in marketing or business; MBA preferred.
10 years of progressive strategic and operational marketing experience, preferably in a pharmaceutical marketing environment
Demonstrated ability to think and act strategically; Marketing and brand leadership experience outstanding marketing acumen and business aptitude
Customer centric understands what it means to walk a mile in our customer s shoes
Launch experience with new product; US and/or Global experience includes exposure to simultaneous multi-country product launch issues
Outstanding level of drive; ability to juggle multiple projects effectively; Proven ability to manage cross functionally. Demonstrated thought and people leadership
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