The Director, Erenumab HCP Marketing, is a key member of the US Commercial Leadership Team.
Responsible for the development, implementation and execution of brand strategy, HCP/professional marketing mix and operational plans that optimize sales, market share and revenue growth for erenumab.
The individual will have up to 3 direct reports and shall be responsible for managing associates to ensure effective performance and talent development.
Strategy and Plans
Identifies market insights using market research, competitive intelligence, and understanding of disease areas
Develop professional (HCP) commercial launch strategies and align them with the brand launch strategic imperatives
Leads development and evolution of core creative/messaging and marketing campaign (branded and unbranded)
Leads the development and execution of the HCP media plan and promotional mix, including digital and multi-cultural initiatives
Works closely with sales leadership to identify gaps in customer needs and provides solutions to overcome barriers
Partners with other team members to ensure seamless execution of campaign
Ensures appropriate tactical mix balancing return on investment and impact to brand.
Provides strategic direction to professional agencies to optimize marketing mix.
Acts as brand champion to create focus and enthusiasm both internally and with external customers and agencies.
Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy.
Internal and External Relations
Collaborates with Global on critical brand issues and aligns as appropriate to the short- and long-term worldwide franchise strategy.
Leads interactions with extended brand team members and cross-functional partners (Sales, Training, Finance Training, Finance, Patient Access & Health Policy, Medical and others) to develop and drive an aligned strategy for the portfolio/brand.
Builds relationships with key stakeholders including external agencies and KOLs to identify opportunities to collaborate on advancements in patient care, and to shape brand strategies and LCM activities
Monitoring and Control
Ensures compliance with finance practices, including controlling expenditure in line with agreed budget via appropriate management of resources
Monitors portfolio and brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation.
People and Organization
Builds relationships that motivate, guide, and reinforce the performance of Brand Team and extended team members toward goal accomplishments. Develops self and others to improve performance in current role and to prepare for future roles
Cultivates an inclusive high-performance environment that values and leverages diversity
Provides personal leadership to foster innovation, and inspires and motivates teams to build an excellence-oriented and customer-focused culture
Ensures full team alignment to and ownership of NPC Code of Conduct and all Legal, Ethics and Compliance Policies
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred
8 10+ years experience in the pharmaceutical and/or health care industry, including minimum of 3-5 years of US in-line pharmaceutical marketing with Professional marketing experience (experience in HCP marketing is a must)
Proven track record in product/brand management with experience in various stages of the product lifecycle (i.e. launch, growth, maturity, decline)
Good understanding of the concepts of brand and system contribution and P&L
Demonstrated success in working with matrix teams
Strong written and oral communications to shape and articulate a clear strategy/story.
Ability to analyse and interpret amounts of complex market and financial data
Proven ability to understand, track, analyse and leverage customer and marketplace insights (including knowledge of primary and secondary research techniques and sources) into building effective marketing strategies and business plans
MBA or related Master s Degree preferred
Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience; launch experience preferred
Previous experience in migraine, pain or biologics preferred
Customer facing/sales experience
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must.
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner.
Proven track record of strong execution and results
Exceptional use of time management, planning, organizational, selling and negotiation skills.
Previous experience in sales, sales management, or account management preferred
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
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