US-NJ, AD, Erenumab, Brand Planning/LCM Lead 214443BR-MZ
AD, Erenumab, Brand Planning/LCM Lead
US GEN MED
East Hanover, NJ
Responsible for the development, implementation and execution of brand strategy and operational plans that optimize sales, market share and revenue growth for erenumab including both long term and short term planning and lifecycle management
Development of the annual operating plans including financial forecasts and analysis
Leads short term and long term brand planning, including the lifecycle management strategy
Organization of cross functional workshops and manages the writing of the brand plan that drives brand value and differentiation and delivers a competitive advantage
Identifies trends, opportunities and threats for brand(s) and proposes corresponding measures.
Monitor competitive intelligence and adjust long term and short term planning as appropriate
Leads competitive readiness activities to ensure brand and customer facing teams are prepared and industry leading
Identifies market insights using market research, competitive intelligence, and understanding of disease areas
Monitor erenumab performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation.
Acts as brand champion to create focus and enthusiasm both internally and with external customers
Align with MS team to define Neuroscience portfolio positioning and opportunities
Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy.
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
The applicant must possess a strong background in Pharmaceutical marketing, a high level of analytical and conceptual ability in order to provide strategic focus to the brand, and demonstrate a proven track record of strong execution and results. The ideal candidate will be proficient at uncovering customer based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and manage teams and multiple vendors. 20% travel is required.
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred
Minimum of 3-5 years of US in-line pharmaceutical marketing
Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience; launch experience preferred
Previous experience in migraine, pain or biologics preferred
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must.
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner.
Proven track record of strong execution and results
Exceptional use of time management, planning, organizational, selling and negotiation skills.
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
Strong analytical and problem solving skills.
Strong executive presence and ability to communicate to all levels of organizations.
Ability to analyze and interpret amounts of complex market and financial data.
Solid analytical and strategic thinking with proven ability to translate strategy and analysis to a tactical, executable level
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