US-NJ, Executive Director Head of Erenumab 214437BR-MZ
Executive Director Head of Erenumab
US GEN MED
East Hanover, NJ
The Executive Director, Head of Erenumab Marketing, is a key member of the US NS Leadership Team.
The individual will be accountable for the development and implementation of overall brand/portfolio strategy, marketing mix and operational brand plans, to optimise sales, market share and/or revenue growth for US Pharma s Migraine portfolio in the short- and long-term.
The individual will closely partner with the Worldwide Franchise Team and cross-functional team-members and Co-Commercialization partner to support effective content co-creation and ownership of effective brand strategies.
The individual will have up to 8 direct reports and shall be responsible for managing associates to ensure effective performance and talent development.
Has the overall ownership of co-commercialization, brand/portfolio vision, strategy, positioning, strategic imperatives and planning processes (i.e. Unified Patient Journey (UPJ), Integrated Product Strategy (IPS)) to achieve commercial/financial objectives
Maintains the overall oversight on the development of key brand/portfolio tactics, taking into account deep customer-centric insights on the drivers and barriers to achieve short- and long-term marketing success
Presents a cohesive story of business performance to senior management to inform discussions on opportunities and threats to driving profitable growth
Leads the strategic planning process, including ownership of sales forecasts, scenarios and sensitivity analysis for operations planning
Utilizes strong business acumen and therapy area expertise to assess potential BD&L opportunities, including co-marketing and co-promotion deals.
Internal and External Relations
Collaborates with Global to provide US representation on development of worldwide franchise strategy and issues related to both short and long-term portfolio/brand development.
Leads interactions with extended brand team members and cross-functional partners (Sales, Training, Finance Training, Finance, Patient Access & Health Policy, Medical and others) to develop and drive an aligned strategy for the portfolio/brand.
Utilizes and builds on existing relationships with key stakeholders including external agencies and KOLs to identify opportunities to collaborate on advancements in patient care, and to shape brand strategies and LCM activities
Monitoring and Control
Monitors and controls expenditure in line with agreed budget by making trade-off decisions to adjust ongoing project investments based on commercial value
Monitors portfolio and brand performance, competitive environment and customer base to quickly identify needed changes to strategic direction or tactical implementation.
People and Organization
Builds a best in class marketing organization through talent acquisition, retention of high-performers, succession planning and development of associates to become the most admired and respected leader in the industry
Cultivates an inclusive high-performance environment that values and leverages diversity
Provides personal leadership to foster innovation, and inspires and motivates teams to build an excellence-oriented and customer-focused culture
Ensures full team alignment to and ownership of NPC Code of Conduct and all Legal, Ethics and Compliance Policies
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline)
10 12+ years operational marketing experience with focus on extensive product/brand management including customer facing/sales experience
Therapeutic knowledge specifically, NS, Pain and/or Chronic Diseases
Proven track record handling multiple therapy areas and/or products, including exposure across all stages of the product lifecycle (i.e. launch, growth, maturity, decline)
Strong understanding of the concepts of brand and system contribution and P&L
Experience in other functions, sales, patient access, medical, KAM desirable.
Demonstrated success and experience in leading across product marketing and matrix teams
Ability to analyse and interpret amounts of complex market and financial data
Strong written and oral communications to shape and articulate a clear strategy/story.
Track record of attracting and developing talent and building high performance teams.
MBA or related Master s Degree preferred
Strong ability to coordinate with Global Franchises and matrix partners
Experience with co-commercialization
Experience launching new products
Experience shaping and implementing unique distribution and patient service models
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