Responsible for the development, implementation and execution of brand strategy, HCP/professional marketing mix and operational plans that optimize sales, market share and revenue growth for Erenumab.
Contribute to the development of the consumer commercial launch strategies and align them with the brand strategic imperatives
Coordinate with PSS to create the branded/unbranded material, tools and messaging that Patient Service Liaisons (PSLs) will deliver to customers
Develop patient assistance and adherence materials and messages
Develop materials/messaging that our customer facing associates will use to address reimbursement challenges
Collaborate with PSS team to drive consumer key messages and create platform across social media, web, adherence and patient services materials and programs
Responsible for CRM and the implementation of erenumab demand tactics
Partner with professional team on HCP/Patient dialogue, patient programs and aligned messaging
Identifies market insights using market research, competitive intelligence, and understanding of disease areas
Ensure consistent, meaningful and quality communication stream to people with migraine to ensure customers start and stay on erenumab in the most positive experience possible; demonstrating increase compliance and persistency
Provides strategic direction to consumer agencies to optimize marketing mix.
Acts as brand champion to create focus and enthusiasm both internally and with external customers
Collaborate with Global on critical brand issues and align as appropriate to the global brand strategy
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
The applicant must possess a strong background in Pharmaceutical marketing, a high level of analytical and conceptual ability in order to provide strategic focus to the brand, and demonstrate a proven track record of strong execution and results. The ideal candidate will be proficient at uncovering customer based insights and leveraging this knowledge to drive brand strategy and program development. Additional requirements include the ability to lead and manage teams and multiple vendors. 20% travel is required.
Bachelor's Degree (preferably in Life Sciences, Pharmacy or Business related discipline). MBA or related Masters Degree preferred
Minimum of 3-5 years of US in-line pharmaceutical marketing with consumer marketing experience (CPG experience a plus)
Preferred operational marketing experience with focus on product/brand management including customer facing/sales experience; launch experience preferred
Previous experience in migraine, pain or biologics preferred
Excellent quantitative abilities and excellent communication skills (written, verbal and presentation) are a must.
Proven ability to use analytical skills and critical thinking to diagnosis business issues and incorporate into development or adjustment of marketing plans to achieve business results in a self-directed manner.
Proven track record of strong execution and results
Exceptional use of time management, planning, organizational, selling and negotiation skills.
Previous experience in sales, sales management, or account management preferred
Ability to work well across a matrix organization with strong collaboration skills to support the co-promote efforts
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