This position has the responsibility of solidifying and maximizingTOBI Podhaler sales and market share through effective strategy development and execution across multiple channels (leading professional and consumer promotions, eBusiness strategy, and non-personal promotions). Incumbent role willinclude significant cross functional collaboration with sales leadership, internal business partners, HCPs, and advocacy groups with the goal of increasing awareness and access to TOBI Podhaler for appropriate patients. Additionally, the incumbent will be required to identify and leverage growth drivers, while anticipating and overcoming market/competitive challenges.
Incumbent will be responsible for the preparation of marketing plans, performance tracking and A&P budget management for the brand. The position requires strong marketing skills, management experience, and P&L management. He/she is expected to maintain an in-depth knowledge and constant awareness of competitive activity in respiratory and market dynamics that can affect the product s development. He/she is responsible for updating management on the progress of projects and findings that could impact strategy. Furthermore, incumbent must be able to maintain a strong external focus and proven ability to engage clinical experts, as well as strong collaboration across line-functions such as Global Marketing, US Medical Communications, and US Clinical Development/Medical Affairs. Finally, incumbent must be able to advice and influences leadership and demonstrate the ability to partner with Field Force and Headquarters personnel.
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Bachelor's degree (preferably in Business and/or biological science
education with concentration in marketing).
Minimum Requirements: 5+ years of pharmaceutical marketing experience required.
Additional preferred experience: Respiratory sales, market research and/ or managed markets. Demonstrate ability to define and build national marketing strategy from conception to execution. Must have strong clinical understanding in addition to being able to engage clinical experts Must possess strong interpersonal, communication and analytical/strategic thinking abilities. 25% travel is a requirement of this position. Strong collaboration experience within a matrix environment preferred. Demonstrated ability to lead and inspire a group towards meeting and exceeding objectives. Strong leadership, planning and organization, and problem solving and decision making skills. Proven ability to establish and cultivate key customer relationships. Preferred Requirements: Respiratory, a/o specialty
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