US-NJ, Assoc Dir Consumer Marketing NS Franchis 210219BR-MZ
Assoc Dir Consumer Marketing NS Franchis
US GEN MED
East Hanover, NJ
This is a universal job description meant to capture some of the primary duties of this role that are common across functions or divisions. It is not intended to represent all of the specific responsibilities of your position. As a member of the Novartis brand marketing organization, this individual will create and support the strategic and tactical marketing plan for key Multiple Sclerosis Patient/Consumer Awareness for the brand and create overall consumer strategy and messaging.
Drive Consumer strategy and messaging for the Gilenya Brand to be rolled across all pa-tient initiatives o Participate in work streams and help drive priorities o Drive development and implementation of Gilenya Demand tactics o Monitor progress, program component launch and execution Investigate new technologies and find innovative ways to reach patients Increase awareness of Gilenya among MS patients and their care partners Collaborate with other members of the Patient Services team to drive consumer key messages and creative platform across social media, web, adherence and patient ser-vices materials and programs Partner with professional team on HCP/Patient Dialogue, Patient Programs and aligned messaging Interact with extended brand team members including other functional areas (Sales, Managed Markets, Medical, Clinical, Regulatory, Training, Finance, and others)
The Novartis Group of Companies are Equal Opportunity Employers and take pride in maintaining a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Business and/or biological science education with concentration in marketing are preferred (MBA a plus).
Uncovering market, technology, healthcare system and customer-based insights that drive brand strategy and program development Direct specific research to identify key factors impacting the market or key customer needs over the planning period and beyond (e.g. changes in formulary and reimbursement policies) and identify potential critical research requirements. Turn research results and Insight Mining into clear customer and brand strategies to maximize brand value, e.g. compliance program based on correct dosing Develop clear implementation plans for new opportunities Collaborate to create a comprehensive plan to drive consumer demand for Gilenya, and mitigate threats to future success Develop strategic customer plans that optimize short and long term brand value including shaping the external environment to improve brand potential Develop differentiated and market research-based positioning that supports strategy Developing tactical plans and optimizing execution through app
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