Posted to MedZilla on 8/20/2017


US-NJ, Associate Director - Global Brand Marketing - Brolucizumab 218746BR_1502224365-MZ



Develop short- and long-term strategies that include marketing, medical/marketing, market access, digital/MCM, direct-to-physician, direct-to-consumer, stakeholder mapping, and advisory boards

Oversee the effective implementation of the commercial strategy/marketing plans; ensure global consistency across CPOs; Optimize positioning and messaging for to maximize profitability and market share

Create and execute holistic support plans in pursuit of Commercial Strategy; Develop market access strategies based on market trends and payor insights

Deliver clear communication of strategic priorities and tactical plans through the annual Strategic Plan and Integrated Product Strategy process; Collaborate with CPOs leads to co-create the IPS

Develop revenue and expense forecasts, scenario planning and sensitivity analyses together with NPV/eNPV calculations for all Brolucizumab indications; Provide accurate and timely global forecasts for operations planning

Provides strategic direction to multiple agencies; ensures timely completion of deliverables within budget

Collaborate with the medical affairs team to create and lead the execution of medical expert development programs

Collaborate across the brolucizumab team to drive delivery of the nAMD, DME, RVO Portfolio

Provides timely input to product development including formulation, packaging and life-cycle strategy

Launch Planning & Implementation

Develop prelaunch/launch strategies and marketing toolkits in collaboration with cross-functional marketing teams; work seamlessly to execute a best-in-class global product launch

Lead the internal & external cross functional and international brand teams for customer initiatives (e.g., core promotional tools, public relations, publications, internal communications, international meetings, etc.) to maximize product sales potential

Work closely with regional and country teams to enable superb tactical implementation of brand promotional & medical education strategies worldwide; Support Country/Global commercial efforts through: sharing lessons, experiences and best practice

Analytics, Forecasting, Metrics & Scenario Planning

Leads the design of market research studies using primary/secondary data and competitive intelligence. Critically analyses and drives new insights/trends, opportunities and threats through integration of data from all customer groups; propose corresponding measures and innovative solutions

Keeps our customers central to all activities; Establish frequent customer feedback opportunities

Designs competitive simulation scenarios to identify trends, opportunities and threats (worldwide and in key local markets) for product group and proposes corresponding measures

Routinely work closely with internal support functions including business analytics/market research, sales training, digital marketing, health economics and medical communications

Co-ordinate the communication of product-related information across the organization

Routinely monitors and actively manage brand budgets, forecasts and expenses; Reconciles budget and POs monthly; Operates nimbly to identify areas of under/overspend so that budget can be re-deployed if needed

Provides leadership to the design and delivery of metrics/performance measures (KPIs) that are aligned with brand objectives.

Minimum Requirements

A minimum of a Bachelor’s degree preferably in marketing or business; MBA preferred.

10 years of progressive strategic and operational marketing experience, preferably in a pharmaceutical marketing environment

Demonstrated ability to think and act strategically; Marketing and brand leadership experience – outstanding marketing acumen and business aptitude

Customer centric – understands what it means to “walk a mile” in our customer’s shoes

Launch experience with new product; US and/or Global experience includes exposure to simultaneous multi-country product launch issues

Outstanding level of drive; ability to juggle multiple projects effectively; Proven ability to manage cross functionally. Demonstrated thought and people leadership

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