US-NJ, Associate Director, Campaign Management 214560BR_1501851543-MZ
|A global healthcare leader, Novartis, has one of the most exciting product pipelines in the industry today. It is a pipeline of innovative medicines brought to life by diverse, talented, and performance driven people. All of this makes Novartis one of the most rewarding employers in our field. We're committed to peak performance, improving the quality of life, and embracing and leveraging diverse backgrounds, cultures and talents to achieve competitive advantage. |
Work with key stakeholders (copay and adherence operations roles, IT, vendors etc), to design campaigns, insure key campaign operational inter-dependencies are accounted for and communicated to key stakeholders (internal Novartis / vendor stakeholders) and build programs for success.
Closely monitor and police day-to-day activities and manage end-to-end campaigns for on-going success. This will ensure a high quality patient experience and overall effectiveness and achievement of desired patient outcomes and business results.
Identify and shepherd best practice thinking to the design and management of new and existing campaigns recommending changes based on patient experience with program, key learnings, new technology innovations and changes in business strategy.
Campaign management and execution: Work cross-functionally within Patient and Specialty Services, Brand teams, and with external vendors to understand patient / customer insights and key business objectives. From this, develop and manage through strong collaboration with cross functional teams (ex. IT, Digital Medicines) effective end-to-end campaigns that are part of a streamlined patient journey. Develop governance process to insure efforts are developed effectively, issues that occur are addressed and resolved quickly, and program campaigns run smoothly.
Monitor and police campaign activities: Ensure that patients are receiving the appropriate campaign materials and interactions as part of an overall effective end-to-end campaign. Develop operations plan and implement a process to capture issues through “early warning detection system” to avoid a negative patient experience.
Campaign strategy: Provide strategic input during the development stage of campaign process including critical input into the campaign specification document
Support new product launches, line extensions, co-pay programs, direct to consumer, relationship marketing based adherence campaigns, tele-detail and unbranded initiatives relevant to Patient Services. Campaign Lead and Team will have key membership on all PSS Copay and Adherence initiative work streams and will lead the process of insuring campaigns are designed for success (process, technically, accounting for integration with systems / vendors etc).
Facilitate weekly progress calls with suppliers and manage implementation schedule including risk identification and mitigation.
Secure MAP approval for all campaign materials (internal regulatory approval)
Liaison with DRA, Compliance, Legal and Privacy to ensure adherence to all guidelines
Embody high performance culture, characterized by results orientation, team work, transparency, senior level impact and strong skills. Exercise influencing skills across the organization as needed and appropriate to ensure alignment and focus on supporting business initiatives and delivering results.
Bachelor’s degree is required; MBA or advanced degree is preferred
6+ years minimum relevant experience.
Proven ability to manage multi-channel, end-to-end campaigns
Knowledge regarding pharmacy distribution models and specialty pharmacy capabilities as it relates to biologics, specialty therapeutics, retail drugs and innovative approaches to product distribution. Copay, adherence and managed markets knowledge understanding formulary position consequences, alternative funding, prior authorizations, appeals is a plus
Extensive campaign management experience with emphasis in customer service (5 years minimum).
Pharmaceutical marketing or marketing operations experience
Multi-channel marketing experience
Exceptional communication skills (written and verbal)
Experience with campaign management tools (e..g, Salesforce Marketing Cloud), Unica, Siebel, Smartfocus, SilverPop and Adobe
Current on all regulatory and compliance requirements
Ability to multi task and prioritize
Strong leadership, organizational, planning and interpersonal communication skills are required
Demonstrated ability to continually drive process improvements
Proven proficiency in the area of team work and team leadership
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