US-NJ, Associate Director- Product Analytics Specialty Biologics 208240BR_1493828538-MZ
|The Manager/Associate Director leverages various datasets & advanced statistical techniques to drive strategic thought & effective decision-making for one of the business franchises. This role is part of a high performing team that provides actionable, innovative solutions to address key business questions & opportunities. |
Monitor and analyze performance data and market trends to identify opportunities to improve performance of our brands and help patients. Identify root causes, patterns, trends & recommend priorities
Patient modeling and product forecasting
Measure & assess effectiveness of marketing & cross-channel initiatives
Analyze information to provide meaningful insights that enable effective, data driven decision-making
Employ creative methodologies & strategies using medical claims, prescription, and other internal and external data sources to identify potential patients that may benefit from our therapies.
Develop predictive models to uncover actionable insights and business opportunities
Explore and evaluate new data sources for HCP targeting to drive insights and innovation. Integrate digital and cross-channel analytics
Effectively communicate actionable insights and findings to all levels of the commercial organization. Provide clear recommendations for the team based upon these insights.
The position has responsibility to produce analyses for presentation up to the VP level on a regular basis
Ensure compliance of targeting and call planning process with Novartis policies including project management for process & systems to support and document compliance of the specialty exclusion process
•Intellectual curiosity—true interest and passion for the mission: using advanced and predictive analytics to help find HCPs with patients who can benefit from our products
•Continuous improvement—use analytics to extract insights about our HCPs and patients
•Work with stakeholders and partners to integrate, interpret and communicate analytic outputs with recommendations for best action. Translate analytical findings into actionable recommendations, communicate through regular interaction the team
•Proactively propose analytical solutions to business questions and problems. Proactively come up with new data driven ideas that can enhance the business.
•Executive poise / presence—ability to present regularly to leadership at the VP level and above
•Flexible, fast learner—ability to taken on diverse tasks out of the comfort zone if needed (e.g. market research). proven ability to move up learning curves quickly
•BS / BA required. Advanced degree in quantitative subject (e.g. statistics, economics, mathematics, social / life sciences) preferred
At least 5 years of experience in data analytics—working with and deriving insights from disparate, large data sets. Applying “big data” analytical approaches to derive recommendations and insights
•Significant computing and programming experience on PC environments using statistical packages to extract, manipulate and analyze internal and third part data (i.e. SAS, R, Excel, VBA)
•Expertise with a variety of statistical analysis techniques (e.g. linear/logistic regression, cluster analysis, significance testing, factor analysis, ANCOVA)
•Background in a marketing analytics or a decision sciences function and experience with advanced quantitative methods (e.g. segmentation, predictive modeling)
•Excel in problem solving and develop innovative, resourceful solutions to complex, unstructured problems
•Excellent communication skills. Strong ability to express insights and recommendations using both written and verbal communications
•Ability to work independently with a proactive approach to meeting the business needs. Must be able to work well both independently as well as part of a broad team
•Ability to synthesize and integrate multiple data sources and interpret findings. Past experience with pharmaceutical sales, marketing, and medical claims data sets (IMS, SDI, Symphony, Aileron) a plus
•Measure performance and program effectiveness via return-on-investment analysis
•Knowledge of the Pharmaceutical or Healthcare industry, products and customers.
•Excellent oral/written communication and interpersonal skills
•Qualitative and / or quantitative market research experience
Please visit our website at www.novartis.com