3 Proven Sales Strategies to Help You Land Your Next Job
by Teena Rose
If you are in the market for a new job, you can greatly improve your chances of landing the gig of your dreams by using sales strategies. When you go on a job interview, it is very similar to selling yourself. You are the product and your potential employer is the buyer. You must convince the buyer that you are the product for them. When you look at a job interview this way, it only makes sense that
using sales techniques that professional salespeople use will be effective at getting you hired. Here are three of the top sales strategies you should be using to get the job of your dreams.
1. Highlight Your Features and Benefits
Features and benefits are very important things buyers want to know about a product before they purchase it. The same is true of you in your job search. You want the person who is interviewing you to clearly see the features and benefits you will bring to their organization. In the book, Sell Yourself in Any Interview: Using Proven Sales Techniques to Land Your Dream Job, author Oscar Adler says in Chapter One, "The key to a successful job interview is to convince the interviewer that by hiring you, he will benefit directly. Sure, the skills, experience, and expertise you bring are important. Personality also plays a role, but the thing that will get you hired is your ability to show interviewers how you will benefit them." Demonstrate the features you have that will benefit the employer, and how they will benefit the employer, and you've got a better shot at landing the job than most other candidates.
2. Use References and Referrals to Your Advantage
References and referrals are like reviews and testimonials from people who have used a product or service. Any good salesperson comes prepared with plenty of reviews and testimonials from real-life satisfied customers when they go to a sales appointment. If other people have been satisfied with a product or service, the chances of other people being satisfied are very high. The same thing is true for job candidates.
Your references and referrals are your reviews and testimonials. They tell potential employers that other employers and co-workers have enjoyed working with you and believe you are competent and will do an excellent job. The more references and referrals you bring to a job interview with you, the better you will look, and the more convinced the interviewer may become to hire you. References are names and phone numbers of people who will say nice things about you, while referrals are letters of recommendation others have written where they say nice things about you. Use both in your interviews.
3. Engage in Active Listening for Greater Interview Power
Every good salesperson knows to listen to what their prospects are saying. When you let prospects talk, they will tell you what they need and why they need it. The salesperson can then show them how their product or service meets those needs. You should be doing the same thing in interviews. Listen to what the interviewer is telling you about the position and its responsibilities. This will give you clues as to what the interviewer needs in an employee.
Ask questions as you go along to get more detailed information on these needs, and why they are needed. You can then use what you've gleaned in your listening and asking of questions to present yourself as the ideal candidate for the job....the one who will fill these needs perfectly.
Salespeople and job seekers have very similar functions to perform. The best salespeople are experts at determining what a prospect needs and/or wants, and then presenting their product or service as the solution. Job seekers can use these same techniques to win the job of their dreams.
Teena Rose is the lead resume writer and project coordinator at Resume to Referral, a highly recommended and referred career services firm.
Be sure to get her FREE download on how to Get 5X More Interviews Leveraging Her Advanced Resume Writing Strategies.